Dzifa Gomashie rallies creative arts stakeholders for sector revival and cultural transformation
Credit: Benard Rhussia
The Minister for Tourism, Culture, and Creative Arts, Hon. Abla Dzifa Gomashie, has reaffirmed her commitment to revitalising Ghana’s cultural and creative economy through strategic collaboration, innovation, and stakeholder-driven reform.
At a high-level engagement session held over the past week, at the Exhibition Hall of the National Theatre, Hon. Gomashie met with key players from across the cultural and creative industries to deliberate on the sector’s challenges and chart a unified path forward.
The meeting brought together a broad spectrum of industry stakeholders, including representatives from the Ghana Tourism Federation, Ghana National Association of Garment Makers, Ghana Hotels Association, Ghana Association of Writers, the Film Crew Association, the National Theatre, and the Heritage Food and Drinks Association, among others.
In her opening remarks, the Minister highlighted the need for deep collaboration and shared responsibility among agencies and creatives to unlock the sector’s full potential.
“No single institution can carry the weight of transformation alone. We need each other, the thinkers, the doers, the investors, and the dreamers, working together to build a sector that is resilient, impactful, and globally competitive,” she stated.
Participants raised concerns over persistent challenges such as inadequate funding, limited infrastructure, and the need for policy support to sustain long-term growth. Hon. Gomashie welcomed the frank discussions, describing them as essential to the ministry’s policy realignment.
“This engagement gives me direct insight into your concerns, and I assure you that my leadership will be anchored on responsiveness, transparency, and inclusion. We are not just here to manage the sector; we are here to transform it.”
One of the key highlights of the session was the Minister’s elaboration on the Black Star Experience, which she described not merely as an event, but a transformational lifestyle movement that leverages Ghana’s rich cultural heritage to promote tourism, stimulate job creation, and boost the creative economy.
“The Black Star Experience is a celebration of who we are. It is a platform to share our identity with the world and to generate economic value for the Ghanaian people,” she noted.
The Minister stressed that with intentional investment, talent development, and policy reforms, Ghana could establish itself as a global cultural destination and a beacon for African creativity.
The meeting concluded with a renewed sense of optimism and unity, as stakeholders commended the Minister for her hands-on approach and expressed readiness to collaborate in shaping a dynamic and sustainable sector.
